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title: "PreOp Assessments Case Study | Small Business Web Design"
description: "How we built a custom WordPress website for PreOp Assessments — a healthcare site designed to drive appointment bookings and rank locally."
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3.  PreOp Assessments 

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# PreOp Assessments

A custom-designed, SEO-optimized WordPress website built from scratch for a mental health and pre-operative assessment clinic — designed to establish trust, drive appointment bookings, and rank for local healthcare searches.

Healthcare · [Visit preopassessments.com](https://preopassessments.com)

![PreOp Assessments website screenshot](/assets/work-preopassessments-B6L5zuj3.png)

## The Project

PreOp Assessments came to us needing a brand new web presence that could compete for local healthcare searches, communicate clinical credibility, and convert visitors into appointment bookings. The existing digital presence wasn't ranking, wasn't mobile-friendly, and wasn't converting.

We built a fully custom WordPress website from the ground up — no templates, no page builders — with a clean, clinical aesthetic that communicates trust and professionalism to patients and referring physicians alike.

## What We Delivered

Custom WordPress design with branded color system and typography 

Mobile-first, fast-loading pages optimized for Core Web Vitals 

Service pages for each assessment and therapy offering 

States We Serve location pages targeting geographic keyword searches 

Insurance information pages addressing a top patient concern 

Appointment booking integration with clear conversion flow 

LocalBusiness and MedicalOrganization schema markup 

Google Analytics and Search Console setup from day one 

SEO-optimized page titles, meta descriptions, and header hierarchy 

### Project Details

Type

New Site Build

Platform

WordPress

Industry

Healthcare

Design

Custom (No Templates)

SEO

Integrated from Day 1

Want a site like this?

Get a free consultation and see what we can build for your small business.

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## Ready to Build Your Small Business Website?

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Last updated: August 26, 2026