Web Design Strategy

    Small Business Web Design Strategy & Keyword Research

    Every successful small business website starts with a solid strategy and deep keyword research. We identify the exact search terms your target customers use — and build your entire web design roadmap around them.

    What's Included

    Our Strategy & Keyword Research Service Includes

    Comprehensive keyword research (100+ terms for your niche)
    Competitor website analysis and gap identification
    Keyword intent mapping (informational vs. transactional)
    Local keyword targeting by city and service area
    Content strategy and page architecture planning
    Priority ranking opportunity scoring
    12-month web growth roadmap and milestone timeline
    Keyword difficulty and search volume analysis
    Long-tail keyword clusters for blog content
    Ongoing keyword rank tracking setup

    Benefits of a Data-Driven Small Business Web Strategy

    Target High-Intent Buyers

    Focus your web presence on keywords that signal purchase intent — 'web design for small business near me', 'affordable small business website' — not just high-traffic vanity terms.

    Outrank Your Competitors

    We identify exactly what your top competitors rank for and find the keyword gaps where you can gain ground fast with focused content and design efforts.

    Build a Sustainable Foundation

    A well-researched keyword strategy ensures every page, every blog post, and every piece of content is optimized for terms that actually drive small business customers.

    Clear Path to ROI

    With a defined web growth roadmap, you always know what's being worked on, what milestones to expect, and how your investment is generating returns.

    Our Work

    See What We've Built for Small Businesses

    View All Projects
    PreOp Assessments website — small business web design
    Healthcare

    PreOp Assessments

    Custom Design
    New Site Build

    A clean, professional site built from scratch for a mental health and pre-op assessment clinic — designed to build trust and drive appointment bookings.

    View Case Study
    Thorne Voss website — small business web design
    E-Commerce / Men's Grooming

    Thorne Voss

    Shopify
    Custom Design

    A bold, conversion-focused Shopify store built from the ground up for a premium men's fragrance brand.

    View Case Study

    Let's Work Together

    Ready to Build Your Small Business Web Strategy?

    Get a free keyword research sample and see the opportunities we've found for your market.